5 Ways Your Business Can Use Graphic Design Effectively

1 – Company Logo

This might be the most obvious, but many small companies don’t realize the value of future development when it comes to a company logo. As you build your brand, your logo needs to be memorable and ready to use in different media.

• Make sure it is clear when made smaller for social media profile use.
• Make sure it stays distinct when making slight changes to it as necessary for events, promotions, and products.
• Make sure the artistic value does not distract from the brand message.

2 – Collateral

There are still a lot of plain, boring business cards, brochures, letterhead, and other collateral materials running around the world today.

• Use color in your images that speaks about your business, gives mood, or makes emotion play into your product or service.
• Use graphics to make people notice your business card out of the mass collection they have acquired.
• If you choose to keep black lettering on a white background for a bold direct statement, then make sure to let the font speak volumes. Make it intentional.

3 – Website Design

Your logo should not be the only use of graphics on your website. That ‘s not to say we all shouldn’t be careful of “image over-kill.” There is such a thing as too much to look at on a page. But strategically placed graphics with product info, company motto, customer reviews, article links, and other pertinent information can help make your website stand out over the competition.

4 – Packaging

Instantly, when we hear packaging, we think about the box the product is wrapped in. But packaging goes beyond that. How a business packages its advertising through the mail, what coupons look like, and how give-a-ways are presented are just a few of the numerous ways that packaging can make a memory for the customer. Also be sure your graphic design elements are consistent throughout all your marketing campaigns.

5 – Social Media

This might be the biggest and best use of graphic design, second only to the logo. Followers on social media will not only recognize your posts quickly, but they will remember your company first if your graphic design is utilized well. An occasional well-worded text-only post is a stand out among the over-used memes these days, but a beautiful graphic image still catches eyes and turns heads.
These 5 things are more effective in your business communication when graphic design is given the attention it needs. Your customers will come to see you as the expert in your field when they have more to remember. Graphics help with this tremendously.

At Canoodle Marketing, we can design book covers, ebook covers, explainer and intro videos, logos, youtube and Facebook banners and more.