5 Ways Your Business Can Use Graphic Design Effectively
1 – Company Logo
This might be the most obvious, but many small companies don’t
realize the value of future development when it comes to a company logo.
As you build your brand, your logo needs to be memorable and ready to
use in different media.
- Make sure it is clear when made smaller for social media profile use.
- Make sure it stays distinct when making slight changes to it as necessary for events, promotions, and products.
- Make sure the artistic value does not distract from the brand message.
2 – Collateral
There are still a lot of plain, boring business cards, brochures,
letterhead, and other collateral materials running around the world
today.
- Use color in your images that speaks about your business, gives mood, or makes emotion play into your product or service.
- Use graphics to make people notice your business card out of the mass collection they have acquired.
- If you choose to keep black lettering on a white background for a
bold direct statement, then make sure to let the font speak volumes.
Make it intentional.
3 – Website Design
Your logo should not be the only use of graphics on your website.
That ‘s not to say we all shouldn’t be careful of “image over-kill.”
There is such a thing as too much to look at on a page. But
strategically placed graphics with product info, company motto, customer
reviews, article links, and other pertinent information can help make
your website stand out over the competition.
4 – Packaging
Instantly, when we hear packaging, we think about the box the product
is wrapped in. But packaging goes beyond that. How a business packages
its advertising through the mail, what coupons look like, and how
give-a-ways are presented are just a few of the numerous ways that
packaging can make a memory for the customer. Also be sure your graphic
design elements are consistent throughout all your marketing campaigns.
5 – Social Media
This might be the biggest and best use of graphic design, second only
to the logo. Followers on social media will not only recognize your
posts quickly, but they will remember your company first if your graphic
design is utilized well. An occasional well-worded text-only post is a
stand out among the over-used memes these days, but a beautiful graphic
image still catches eyes and turns heads.
These 5 things are more effective in your business communication when
graphic design is given the attention it needs. Your customers will
come to see you as the expert in your field when they have more to
remember. Graphics help with this tremendously.
At Canoodle Marketing, we can design book covers, ebook covers, explainer and intro videos, logos, youtube and Facebook banners and more.
